Class Sessions Session Topic Session 1 Decision 1 Introduction to Industrial Marketing: Welcome to INDUSTRAT Capsule Session 2 Decision 2 The Ins and Outs of INDUSTRAT Welcome (continued). Research and Development. Production Collaboration Session 3 Decision 3 Industrial Marketing Strategy. Case Session 4 Decision 4 Industrial Marketing Strategy (ctd) Session 5 Decision 5 Industrial Marketing Strategy (ctd) Strategic Market Segmentation Session 6 Decision 6 Market Selection and Product Planning Case Session 7 Decision 7 Brand Equity and Industrial Marketing Case Session 8 Decision 8 Global Accounts Management Case Session 9 Decision 9 E-Commerce in Industrial Marketing Case Session 10 Final Presentations Final Presentations