Class Sessions
Session Topic
Session 1
Decision 1
Introduction to Industrial Marketing:
Welcome to INDUSTRAT Capsule
Session 2
Decision 2
The Ins and Outs of INDUSTRAT
Welcome (continued). Research and Development. Production Collaboration
Session 3
Decision 3
Industrial Marketing Strategy.
Session 4
Decision 4
Industrial Marketing Strategy (ctd)

Session 5
Decision 5
Industrial Marketing Strategy (ctd)
Strategic Market Segmentation
Session 6
Decision 6
Market Selection and Product Planning
Session 7
Decision 7
Brand Equity and Industrial Marketing
Session 8
Decision 8
Global Accounts Management
Session 9
Decision 9
E-Commerce in Industrial Marketing
Session 10
Final Presentations
Final Presentations